Marketing Services Bureau

Marketing Services Bureau (MSB) specializes in market activations, brand/product launches, BA team management, and brand advertising. Known for ensuring 100% coverage and leveraging the power of perception, MSB is a trusted name in the marketing industry.

MSB approached VE Digitize with the goal of automating their marketing activities’ quality assurance (QA) process. Previously, MSB managed the entire QA process via WhatsApp, which proved to be cumbersome and inefficient. They needed a solution to streamline their operations, improve data management, and enhance overall efficiency.

To address MSB’s needs, VE Digitize developed a comprehensive mobile application and reporting system with the following key features:

1. Mobile Application for QA:
   • On-Site QA: QA personnel could visit locations, answer predefined questions, and upload relevant pictures.
   • Offline Functionality: The app was designed to function offline, syncing data to the cloud once an internet connection was available.
   • Location Tracking: The application captured the current location of QA activities, ensuring accurate data collection.
2. Comprehensive Reporting Dashboard:
   • Real-Time Data Sync: The dashboard provided real-time updates as data synced to the cloud.
   • Activity Progress Tracking: MSB could monitor overall activity progress and individual scores.
   • User-Friendly Interface: The dashboard was designed for easy navigation and data analysis, putting all essential information at MSB’s fingertips.

The implementation of the mobile app and reporting dashboard led to significant improvements for MSB:

• Increased Efficiency: QA processes that previously took hours were now completed in minutes.
• Enhanced Data Management: All QA data was systematically organized and easily accessible through the cloud-based system.
• Improved Accuracy: Real-time syncing and location tracking ensured the accuracy and reliability of QA data.